The power of Employee Advocacy
Employee advocacy encourages staff to promote their company via personal social media channels. This method leverages the authenticity and credibility of employee voices, making your brand message more relatable and trustworthy. When employees share positive experiences and achievements, it resonates more profoundly with potential candidates compared to traditional corporate communications.
Implementing an effective Employee Advocacy strategy
To maximise the benefits of employee advocacy, follow these steps:
- Educate and train: Provide training on the importance of advocacy. Clear guidelines help maintain a consistent and positive brand image.
- Create shareable content: Develop engaging, shareable content such as behind-the-scenes views at company events, employee success stories, and community contributions.
- Incentivise participation: Recognise and reward active participants in the advocacy program. Incentives can include formal recognition, rewards, or career advancement opportunities.
Measuring Success
Tracking the success of your employee advocacy program is crucial.
Use SocialKred’s analytics to measure key metrics like engagement rates, reach of shared content, and overall impact on your employer brand.
Regular reviews and optimisation based on insights will help achieve long-term success.
Why use SocialKred?
SocialKred uniquely harnesses the power of employee advocacy with a set of tools that makes your life easier.
Whether you’re sharing special programme information, hiring new recruits, or celebrating the company’s involvement in events and causes – your people are your greatest brand advocates. By leveraging their voice and reach, you can ensure that your message reaches a wider audience, in an authentic and credible way.
In addition to the benefits of amplifying your brand messaging, SocialKred also offer:
- Efficiency: Easily manage employee advocacy across multiple social media channels within one centralised platform.
- Analytics: Track and analyse key metrics to measure the success of your employee advocacy efforts.
- Compliance: Ensure compliance with company branding and messaging guidelines through pre-approved content.
- Engagement: Foster a sense of community within the organisation by encouraging employees to share and engage with each other’s content.
- Training: Provide training and resources for employees to become effective advocates for the company.
- Incentives: Reward and recognise active participants – to encourage continued engagement.
- Enhanced reach: Employees sharing content broadens your brand’s reach to their network, significantly increasing brand visibility and attractiveness to potential hires.
- Increased credibility: Authentic employee endorsements boost your company’s reputation. Potential candidates are more likely to trust and respect insights from current employees over corporate messaging.
- Employee engagement and retention: Encouraging advocacy increases employee engagement and loyalty. Engaged employees are more productive and attract new talent.
Winning the talent war involves more than offering competitive salaries and benefits. It requires creating a compelling narrative about your workplace culture and leveraging employee voices to tell that story. By integrating SocialKred’s employee advocacy tools into your recruitment strategy, you can amplify your brand’s appeal, foster a high-engagement workforce, and attract and retain the top talent your organisation needs to succeed.