“Media is getting ever more expensive. Social media has become increasingly ‘not so social’ and while AI is fantastic (if you’re not using Google Notebook then get on it), it’s often used to outsource thought rather than expedite laborious processes. We haven’t changed though. We the people that is.”
Despite Meta telling us we have the attention span of goldfish to justify three seconds as a ‘view’, we are still fundamentally pack animals. Connection on social has been usurped by ads and mindless scrolling.
The marketing, media, and communications landscape is undergoing a structural shift. Generative AI has dramatically increased the volume of content available online, lowering the bar for authenticity, authority, and differentiation.
In this environment, agencies that rely solely on branded channels are finding it increasingly difficult to stand out, nurture trust, and influence decisions.
Advocacy, whether through empowering employees or a member base to share expertise and communicate culture on social platforms, has emerged as a critical strategic advantage.
For agencies, it is no longer a nice-to-have. It directly impacts competitiveness, pitch performance, employer brand, and revenue potential.
This report outlines why agencies should embrace organic advocacy, the unique benefits it offers media and PR agencies, and how to implement advocacy initiatives that deliver measurable value.
To discover why people are your most powerful marketing asset, download the SocialKred white paper: A drop of humanity in a sea of slop.
“A drop of humanity in a sea of slop”
