These guidelines outline best practices for employees participating in our employee advocacy program. Adhering to these guidelines helps protect your personal brand, maintain the company’s reputation, and ensure compliance with relevant laws and regulations.

1. Representing Your Company:

• Be Authentic: Share content that genuinely reflects your views and experiences. Avoid inauthentic or misleading posts.
• Positive Tone: Maintain a positive and professional tone in your communications. Avoid negativity, criticism, or controversial statements about the company, competitors, or industry figures.
• Accuracy: Ensure the accuracy of any information you share. Do not post false or misleading statements.
• Company Alignment: Your posts should align with the company’s values, mission, and overall brand messaging. Check your content with the relevant department before posting it to make sure it aligns with these elements if you are in any doubt.
• Transparency: Disclose your affiliation with your company when relevant and appropriate.
• Professional Conduct: Always maintain a professional demeanor and attitude when representing your company on social media.

2. Content Guidelines:
Approved Content: Primarily share content that has been provided to you through the content management system. Use the hashtag(s) provided with each post.
Content Creation (If Applicable): If you are creating your own content, ensure it aligns with the company’s brand voice and messaging guidelines.
Sensitive Information: DO NOT share confidential company information, including financial data, strategic plans, or unreleased products.
Legal and Regulatory Compliance: Do not share content that infringes on copyrights, trademarks, or other intellectual property rights. Adhere to all applicable laws and regulations, including those related to data privacy and advertising.
Personal Opinions: While authenticity is encouraged, remember to clearly separate your personal opinions from those representing the company’s stance.

3. Social Media Platform Best Practices:
Respectful Engagement: Engage in respectful and professional conversations with others on social media. Avoid getting involved in conflicts or heated debates.
Privacy: Be mindful of personal information. Never share personal information about colleagues or customers without their express consent.
Platform Policies: Adhere to the terms of service and community guidelines for each social media platform you use. Review these periodically as changes may occur.
Hashtags: Use relevant and appropriate hashtags when posting.

4. Disclaimer:
Your posts are your own, and they do not necessarily reflect the views of the company. The company is not responsible for the content of your posts. Any views or opinions expressed are solely those of the individual.

5. Reporting Concerns:
If you have questions or concerns about these guidelines or any content you wish to share, please contact your manager or the marketing department.

6. Consequences of Non-Compliance:
Failure to adhere to these guidelines may result in disciplinary action, including removal as a member from the program.

7. Regular Reviews:
These guidelines are subject to review and updates by the company. You will be notified of any changes.

By participating in our employee advocacy program, you agree to abide by these guidelines. Your participation is voluntary and can be withdrawn at any time.