You have to be real to be trusted
AI was used to get this blog post onto the page. The words though were all typed loudly and occasionally erratically by a human – right down to the punctuation and bad spacing. Make of that what you will. Does that mean it’s better? Probably not. Harder to do, probably, quicker, absolutely not. I needed […]
Winning the talent game: Employee Advocacy with SocialKred
The power of Employee Advocacy Employee advocacy encourages staff to promote their company via personal social media channels. This method leverages the authenticity and credibility of employee voices, making your brand message more relatable and trustworthy. When employees share positive experiences and achievements, it resonates more profoundly with potential candidates compared to traditional corporate communications. […]
Navigating the evolving landscape of Influencer Marketing
The shift from Macro to Micro and Nano-Influencers The era of celebrity and macro-influencers dominating the marketing space is over. Today, micro and nano-influencers – those with smaller but highly engaged followings – are increasingly effective. Why smaller Influencers are often Better Higher engagement rates: Micro-influencers typically have higher engagement rates compared to larger influencers. […]