How real voices drive business growth

WHITE PAPER

“When employees take pride in their organisation and actively promote its values, products, or services, that’s advocacy.

This support comes to life across social media, where employees share company content, spark conversations, and build trusted connections.”

Marketing is evolving faster than ever. Declining organic reach, rising advertising costs, and the emergence of AI-generated content have made it harder for businesses to cut through the noise. Yet amid all this change, one truth holds steady: building trust is essential for lasting growth.

People trust other people more than they trust brands. Employee advocacy taps into this by empowering your
team to share authentic, personal stories that build credibility, attract top talent, and drive sales.

To discover why your employees are your most powerful marketing asset, download the SocialKred white paper Employee Advocacy: How Real voices drive business growth

Read the SocialKred white paper

“Employee Advocacy: How real voices drive business growth”