Brand awareness has become a crucial factor for the success of any business. Traditional marketing strategies are less effective in capturing the attention and trust of consumers. Instead, a new form of brand promotion has emerged – employee advocacy.
What Is Employee Advocacy?
Employee advocacy refers to the practice of employees actively promoting and endorsing their organisation’s brand on their personal social media channels.
Employees become powerful brand influencers capable of boosting brand awareness.
Let’s explore why employees are perceived as trustworthy sources and how they can effectively engage with their networks to increase visibility for their organization.
Understanding Employee Advocacy: How Employees Become Brand Influencers
Employee advocacy relies on the influence of employees to enhance brand awareness and credibility. When employees become brand influencers, they act as ambassadors, actively promoting and endorsing the company’s products or services on their personal social media profiles. This organic form of marketing has proven to be highly effective in reaching new audiences and building trust with potential customers.
To achieve a successful employee advocacy program, companies need to keep their employees engaged and make sure they know the company’s mission and values.
Employees should have a deep understanding of the brand’s messaging, unique selling points, and target audience.
This is why companies need to share knowledge with employees and provide them with the tools and content to share on their personal social media accounts.
When employees become advocates for their organization, they bring authenticity to the messages the company conveys.
The Positive Impact On Brand Awareness: Employee Advocacy Examples
Case studies and examples demonstrate the significant positive impact that employee advocacy can have on brand visibility.
One notable case study is Starbucks, which encourages its employees to share their experiences on social media using the hashtag #tobeapartner. By showcasing their genuine enthusiasm for working at Starbucks, these employees become invaluable brand advocates, attracting a wider audience and generating organic engagement.
Another example is Microsoft’s employee advocacy program called “Microsoft Life.” Through this initiative, employees are encouraged to share their stories about working at Microsoft, giving potential customers an authentic glimpse into the company culture. This approach not only boosts brand awareness but also cultivates trust and credibility with customers.
Harnessing The Potential Of Employee Advocacy To Drive Brand Growth
By transforming employees into brand influencers, companies can tap into their authentic voices and leverage their social networks to amplify brand messages. The positive impact of employee advocacy on brand awareness cannot be overstated; it enhances credibility, expands reach, and fosters meaningful connections with consumers.
To harness the full potential of employee advocacy effectively, organizations must invest in building a culture of trust and empowerment, providing employees with the necessary training, resources, and incentives to become passionate advocates for the brand.
How To Succeed in Employee Advocacy Programs With Socialkred
Socialkred is the white-label platform that you need to keep your employees engaged and measure the success of your employee advocacy. Socialkred allows you to share clear guidelines or content ideas, and thanks to the monitoring and analytics tools you can ensure that advocacy efforts align with the company’s values and goals.
As brands continue to navigate an increasingly competitive marketplace, employee advocacy offers a cost-effective and sustainable approach to driving brand growth.
What can you do next?
You can try Socialkred’s platform for 14 days: invite your employees to the platform, share news articles to keep them up-to-date on what’s new in the company, and share content ideas – for example, trending content ideas – with them to help them create engaging content.
Once you’ve tested the platform for free, you can then select a plan appropriate to your user requirements, and have the app fully customised to your company’s name and branding. Request access here!