Smart sales is social

Smart sales is social By Marc Schaller, CEO at SocialKred For years, sales teams relied on a familiar process. Prospecting. Outreach. Networking. Referrals. Calls. Follow-ups. The mechanics changed over time, but the principle stayed the same. Growth came from people building trust, nurturing relationships, and staying top-of-mind to potential customers. That has not changed. What […]

Social selling in 2026

  Like the best conversations, social selling is best served over time.  In 2026, like every year that preceded it, conversation is the answer to pretty much everything.  Well technically communication is, but to the majority, the most creative form of communication is a good old fashioned conversation. It gets things done, it’s clearer, quicker […]