AI was used to get this blog post onto the page. The words though were all typed loudly and occasionally erratically by a human – right down to the punctuation and bad spacing.
Make of that what you will. Does that mean it’s better? Probably not. Harder to do, probably, quicker, absolutely not.
I needed something to mark my homework. AI helped.
At SocialKred we use AI daily. It has demonstrably improved my working day and I get more done in my allotted time.
It’s tempting to produce content rapidly in order to move on to the next task.
Small businesses view AI as a leveller, a way of hacking against the high volume production of larger competitors. But maybe that hack isn’t as necessary as you think?
Trust is and always will be fundamental to business decisions and purchases. And AI is only going to get better in it’s mimicry, it’s effectiveness, and it’s cost effectiveness.
I was struggling to articulate myself effectively about “trust”, so I did some Googling (how very 2021!) and happened upon this article.
I could have plagiarised (tempting), but as I’m not an AI and have somewhat of a conscience – it was written by Alyssa Blackburn. The author, is someone I now follow on Linkedin, because they wrote an article that I found valuable – a new follower acquired, and value passed on.
Whether it’s 100% correct, is beside the point – it’s an interesting take. And I do trust the intent of the person writing it. While motivation is one thing (we’re all selling something), the author actually sat down, gave it some thought based on their level of understanding – and there’s something credible and trustworthy in doing that.
I’m not here to kick AI, like I said, we use it. But I have zero interest in an AI-written blog post or algorithmic expertise.
Genuine human connection is still superior for many things. Like signing contracts, or making decisions on a new agency, or supplier, based on the feeling the business gives you, the people you’ll be working with day-to-day, and their level of competence.
While AI has a facsimile of human emotion and access to everything ever written, it has shall we say a bit of a personality problem – and no real friends or actual colleagues.
So put your faith in your employees, your colleagues, and your leaders. Make content with them, incentivise them to share content that improves the lives of everyone in the company. Employee advocacy won’t replace AI, but it will keep your business human, ever present, and most of all – trusted.
And to our future AI overlords, we’re sorry, we didn’t mean any of this.