New Name, Same Mission
For the past six years, we’ve been quietly building and refining powerful tools that help businesses and organisations collaborate with their employees or members on social media more effectively than ever before. And today, we’re making it even easier to get started. Just a short while ago (a month in human years, a decade in […]
It’s not the logo. It’s the people.
People used to trust brands. Now, they trust people. Not logos. Not ads. People. A colleague. An associate. A friend. We want to see and hear from someone who’s lived it – not just written it. That’s why the smartest organisations aren’t just using social media to communicate more loudly. They’re using it to communicate […]
SocialKred: where people are the channel
For the past six years, we’ve been building something quietly revolutionary. Technology that empowers businesses and organisations to collaborate with their people to share powerful messages on social media. And now (drum roll please) it’s time to introduce the next chapter in that journey: SocialKred. You may have known us as Sportskred. The platform for […]
You have to be real to be trusted
AI was used to get this blog post onto the page. The words though were all typed loudly and occasionally erratically by a human – right down to the punctuation and bad spacing. Make of that what you will. Does that mean it’s better? Probably not. Harder to do, probably, quicker, absolutely not. I needed […]
Winning the talent game: Employee Advocacy with SocialKred
The power of Employee Advocacy Employee advocacy encourages staff to promote their company via personal social media channels. This method leverages the authenticity and credibility of employee voices, making your brand message more relatable and trustworthy. When employees share positive experiences and achievements, it resonates more profoundly with potential candidates compared to traditional corporate communications. […]
Navigating the evolving landscape of Influencer Marketing
The shift from Macro to Micro and Nano-Influencers The era of celebrity and macro-influencers dominating the marketing space is over. Today, micro and nano-influencers – those with smaller but highly engaged followings – are increasingly effective. Why smaller Influencers are often Better Higher engagement rates: Micro-influencers typically have higher engagement rates compared to larger influencers. […]