A drop of humanity in a sea of slop
WHITE PAPER “Media is getting ever more expensive. Social media has become increasingly ‘not so social’ and while AI is fantastic (if you’re not using Google Notebook then get on it), it’s often used to outsource thought rather than expedite laborious processes. We haven’t changed though. We the people that is.” Despite Meta telling us […]
Not everything that counts can be counted
We’re sorry to spoil the party, but we recently killed a data point on our platform. Our dashboard analytics used to compare: Reach Generated by Advocacy vs. Equivalent Media Spend. On paper (and screen), it looked powerful. Large numbers have a tendency to sound impressive. Some people even get awarded for them. But here’s why […]
How real voices drive business growth
WHITE PAPER “When employees take pride in their organisation and actively promote its values, products, or services, that’s advocacy. This support comes to life across social media, where employees share company content, spark conversations, and build trusted connections.” Marketing is evolving faster than ever. Declining organic reach, rising advertising costs, and the emergence of AI-generated […]
Think smarter with social
“New information and insights surfaced from brand new places.” A recent study looked at what happens inside companies when they engage with social media platforms. It might not be the kind of research that makes headlines, but if you want more recognition at work or you’re a leader encouraging team input, it’s well worth reading. […]
The Internet’s Personality Crisis
The internet promised us connection. This connection is increasingly powered by a connected mesh of algorithms pretending to be us, talking robotically to other algorithms pretending to be the people we thought we were talking to. It’s like being trapped in a conference made entirely of C-3POs. All slightly too polite, too polished, but perfectly […]
New Name, Same Mission
For the past six years, we’ve been quietly building and refining powerful tools that help businesses and organisations collaborate with their employees or members on social media more effectively than ever before. And today, we’re making it even easier to get started. Just a short while ago (a month in human years, a decade in […]
It’s not the logo. It’s the people.
People used to trust brands. Now, they trust people. Not logos. Not ads. People. A colleague. An associate. A friend. We want to see and hear from someone who’s lived it – not just written it. That’s why the smartest organisations aren’t just using social media to communicate more loudly. They’re using it to communicate […]
SocialKred: where people are the channel
For the past six years, we’ve been building something quietly revolutionary. Technology that empowers businesses and organisations to collaborate with their people to share powerful messages on social media. And now (drum roll please) it’s time to introduce the next chapter in that journey: SocialKred. You may have known us as Sportskred. The platform for […]
You have to be real to be trusted
AI was used to get this blog post onto the page. The words though were all typed loudly and occasionally erratically by a human – right down to the punctuation and bad spacing. Make of that what you will. Does that mean it’s better? Probably not. Harder to do, probably, quicker, absolutely not. I needed […]
Winning the talent game: Employee Advocacy with SocialKred
The power of Employee Advocacy Employee advocacy encourages staff to promote their company via personal social media channels. This method leverages the authenticity and credibility of employee voices, making your brand message more relatable and trustworthy. When employees share positive experiences and achievements, it resonates more profoundly with potential candidates compared to traditional corporate communications. […]