Social selling is not as new as you think
To many, the term social selling is relatively nascent, but it has existed in various forms for a number of years. Some of the world’s most recognisable brands and companies have embraced the power of not just salespeople, but their entire organisation to grow and impact their sales pipeline. A fairly cursory examination of Google […]
How social selling succeeds where aggregators fall short
For senior heads of sales within large insurance or professional services businesses, managing large distributed sales teams and third-party agents has always been challenging. However, of late, traditional outreach methods such as: cold calling and email campaigns can create inconsistent engagement and limited visibility to both the intended customer, and to pipeline. Social media has […]
From social posts to pipeline growth
If you’re running a sales team today, you already know how hard outreach has become. Prospects are not waiting for outreach. And they are rarely swayed by your automated email campaigns. What they are doing is forming opinions long before a sales conversation starts. They are consuming content, watching what your team shares, and deciding […]
The power of collective voices
The internet is congested by AI content. The genie is out of the bottle. The rubicon crossed and the toothpaste is out of the tube. Digital spaces are increasingly shaped by synthetic voices, automation, and content that looks real but is at best a photocopy of lived experience. In a media landscape already under pressure, […]
Social selling in 2026
Like the best conversations, social selling is best served over time. In 2026, like every year that preceded it, conversation is the answer to pretty much everything. Well technically communication is, but to the majority, the most creative form of communication is a good old fashioned conversation. It gets things done, it’s clearer, quicker […]
A drop of humanity in a sea of slop
WHITE PAPER “Media is getting ever more expensive. Social media has become increasingly ‘not so social’ and while AI is fantastic (if you’re not using Google Notebook then get on it), it’s often used to outsource thought rather than expedite laborious processes. We haven’t changed though. We the people that is.” Despite Meta telling us […]
Not everything that counts can be counted
We’re sorry to spoil the party, but we recently killed a data point on our platform. Our dashboard analytics used to compare: Reach Generated by Advocacy vs. Equivalent Media Spend. On paper (and screen), it looked powerful. Large numbers have a tendency to sound impressive. Some people even get awarded for them. But here’s why […]
How real voices drive business growth
WHITE PAPER “When employees take pride in their organisation and actively promote its values, products, or services, that’s advocacy. This support comes to life across social media, where employees share company content, spark conversations, and build trusted connections.” Marketing is evolving faster than ever. Declining organic reach, rising advertising costs, and the emergence of AI-generated […]
Think smarter with social
“New information and insights surfaced from brand new places.” A recent study looked at what happens inside companies when they engage with social media platforms. It might not be the kind of research that makes headlines, but if you want more recognition at work or you’re a leader encouraging team input, it’s well worth reading. […]
The Internet’s Personality Crisis
The internet promised us connection. This connection is increasingly powered by a connected mesh of algorithms pretending to be us, talking robotically to other algorithms pretending to be the people we thought we were talking to. It’s like being trapped in a conference made entirely of C-3POs. All slightly too polite, too polished, but perfectly […]