Social selling in 2026
Like the best conversations, social selling is best served over time. In 2026, like every year that preceded it, conversation is the answer to pretty much everything. Well technically communication is, but to the majority, the most creative form of communication is a good old fashioned conversation. It gets things done, it’s clearer, quicker […]
The Internet’s Personality Crisis
The internet promised us connection. This connection is increasingly powered by a connected mesh of algorithms pretending to be us, talking robotically to other algorithms pretending to be the people we thought we were talking to. It’s like being trapped in a conference made entirely of C-3POs. All slightly too polite, too polished, but perfectly […]