The unseen influence behind every sales pipeline
You can’t see dark matter. Yet scientists know it exists because they can measure its effects. Sales works in much the same way. Some of the most influential moments in a buyer’s journey are invisible to traditional sales reporting. They rarely appear in your CRM, but they shape decisions long before an opportunity is created. […]
Social selling in 12 weeks – Copy
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Why social media needs your voice
We all know we should be on social media, but where are all the voices? We have never had an easier, cheaper or more direct way to reach people. Billions of them: customers, prospects, peers, partners, future employees. People across the world who, twenty years ago, would have been almost impossible to reach without a […]
How social selling succeeds where aggregators fall short
For senior heads of sales within large insurance or professional services businesses, managing large distributed sales teams and third-party agents has always been challenging. However, of late, traditional outreach methods such as: cold calling and email campaigns can create inconsistent engagement and limited visibility to both the intended customer, and to pipeline. Social media has […]
From social posts to pipeline growth
If you’re running a sales team today, you already know how hard outreach has become. Prospects are not waiting for outreach. And they are rarely swayed by your automated email campaigns. What they are doing is forming opinions long before a sales conversation starts. They are consuming content, watching what your team shares, and deciding […]
Social selling is not as new as you think
To many, the term social selling is relatively nascent, but it has existed in various forms for a number of years. Some of the world’s most recognisable brands and companies have embraced the power of not just salespeople, but their entire organisation to grow and impact their sales pipeline. A fairly cursory examination of Google […]