Think marathon, not sprint: turning social media into business growth
Social selling, it isn’t about pitching. Well it is, sort of. Just not in a salesy way. This sounds counterintuitive, but bear with us. A great LinkedIn post isn’t going to result in an instant lead. Nor are the people posting it going to become influencers overnight. Social selling is about building familiarity, credibility, and trust before someone […]
Social selling is not as new as you think
To many, the term social selling is relatively nascent, but it has existed in various forms for a number of years. Some of the world’s most recognisable brands and companies have embraced the power of not just salespeople, but their entire organisation to grow and impact their sales pipeline. A fairly cursory examination of Google […]
Inside the engine room
An interview with: Jerome Charvet, CTO at SocialKred Most people see the front of SocialKred, the campaigns, the posts, the dashboards. Far fewer see what is running underneath. We sat down with our CTO, Jerome Charvet, to talk attribution, security, data rights, and where AI is taking the platform next. Q: For anyone who is […]
How social selling succeeds where aggregators fall short
For senior heads of sales within large insurance or professional services businesses, managing large distributed sales teams and third-party agents has always been challenging. However, of late, traditional outreach methods such as: cold calling and email campaigns can create inconsistent engagement and limited visibility to both the intended customer, and to pipeline. Social media has […]
Smart sales is social
Smart sales is social By Marc Schaller, CEO at SocialKred For years, sales teams relied on a familiar process. Prospecting. Outreach. Networking. Referrals. Calls. Follow-ups. The mechanics changed over time, but the principle stayed the same. Growth came from people building trust, nurturing relationships, and staying top-of-mind to potential customers. That has not changed. What […]
Social selling in 12 weeks
A few enthusiastic social media posters isn’t enough to build a successful social selling programme. Real impact requires structure, consistency, the right technology, and data. Before we dive in, here are the key forms of social selling we’re focusing on: Sales teamsEmpowering your sales team to share and amplify content on social channels. External sellersEnabling third-party […]
From social posts to pipeline growth
If you’re running a sales team today, you already know how hard outreach has become. Prospects are not waiting for outreach. And they are rarely swayed by your automated email campaigns. What they are doing is forming opinions long before a sales conversation starts. They are consuming content, watching what your team shares, and deciding […]
Why selling is social
Like the best conversations, social selling is best served over time. In 2026, like every year that preceded it, conversation is the answer to pretty much everything. Well technically communication is, but to the majority, the most creative form of communication is a good old fashioned conversation. It gets things done, it’s clearer, quicker […]